SaneChoice has officially signed a strategic cooperation framework agreement with CP B&F, a subsidiary of Thailand's CP Group, to jointly develop the Thai and Southeast Asian markets.
Who Is CP Group
CP Group is Thailand's largest agro-food conglomerate, with:
- 15,000+ 7-Eleven convenience stores
- Retail network spanning across Thailand and Southeast Asia
Cooperation Scope
The partnership spans three levels:
- Equipment Deployment at Scale: Large-scale rollout of AirWave ovens across CP Group's retail stores
- Joint Ingredient R&D: Co-developing digital cooking models for CP's core protein categories (chicken, pork, seafood) — ensuring CP ingredients achieve their best output on SaneChoice equipment
- Supply Chain Synergy: Leveraging CP's Southeast Asian supply chain network for localized ingredient support, lowering procurement barriers for stores
What This Means for SaneChoice
Thailand is SaneChoice International's first market.
Southeast Asia has a vast network of convenience stores and coffee chains with strong demand for "zero back-kitchen, low skill, consistent output" smart cooking solutions. This partnership marks the official entry of SaneChoice's AIoT + Engineered-in-China products into the global market. All three of Thailand's top local coffee brands are currently using AirWave ovens.
More international business information: About SaneChoice or bd@sane-choice.com